WHY IRON & FIRE'S WHOLESALE COFFEE SERVICES?

01.

ADD VALUE TO YOUR BRAND

Serve award winning hand roasted coffee to meet rising expectations for better coffee in a rapidly expanding market. Stand out from the crowd, grow your reputation for great coffee and see your profits increase. 

02.

SUPPORTING YOUR BUSINESS

We offer free barista training to your staff. Either on-site or at our training centre, as much as you need to help you serve amazing coffee. Your customers will be back for more.

03.

YOU MATTER TO US

We aim to offer unrivalled support and always put our customers first. We have a friendly, knowledgeable and responsive team always on hand to help out and provide advice & support.

04.

SHARE THE STORY

We help you spread the word and tell your customers about the coffee you serve. We will give you a wide range of quality and complimentary promotional materials to help you promote your coffee.

05.

COFFEE WITH A CONSCIENCE

Know your coffee has been carefully sourced and responsibly packaged. Support a positive business ethos and give something back. Customers will appreciate you care.

06.

YOUR ONE STOP SHOP

We offer a superb range of espresso machines & coffee related equipment to suit every style and budget and with discounts on rental or purchase of coffee machines (we can even customise). We have in-house engineers and technical support. Luxury teas, chocolate and sundries.

Our coffees
Our machines
Our training

Our wholesale coffee beans and your business

Iron & Fire Speciality Coffee Roaster is a Shropshire based quality coffee roaster and UK coffee supplier of freshly roasted coffee beans of the finest quality. We only offer the best quality in-season coffee beans, also supplying organic coffee beans, fair trade coffee beans and rainforest alliance coffee beans hand roasted in-house at our premises in Shrewsbury. We deliver freshly roasted coffee across Shropshire, the West Midlands, Birmingham and we also supply coffee and espresso machines UK wide.

Freshly roasted coffee

Our wholesale coffee is freshly roasted at our Shropshire roastery to order and when you need it. We are a family run business and our emphasis is on supplying  great quality speciality coffee to businesses that is carefully sourced, freshly roasted and freshly delivered.  Our single origin coffee beans are carefully selected based on their exceptional taste profile with our varieties rotating depending on harvest times and their seasonal availability.

Not all coffees are the same and we understand that better than others, we can help you find the right coffee and the right blend for your customers. Whether this is an exotic blend or something easier to work with, the UK market for coffee is changing with the consumer much more aware of good quality coffee due to the growing coffee culture. We will help you find the perfect match to get you on your way to serving excellent coffee.

Wholesale coffee suppliers for all business types

We provide a complete one-stop-shop package for established businesses and new start ups and love helping our clients increase their coffee sales and gain a reputation for serving delicious coffee. We work with businesses of all sizes so whether you own a cafe hotel or pub we’re dedicated in supporting you to prepare and serve the best coffee to your customers. As well as the right coffee we offer other a range of other equipment and services to business, these include:

Education courses and barista training for businesses

As part of our wholesale services you get access to exceptional coffee education courses and barista training. We work with your staff to improve their coffee knowledge where they can learn about the origins of coffee and the grower to cup process. Our pro barista training covers coffee making skills.

Just some of our wholesale services...

  • Any quantity of award winning hand roasted coffee beans fresh to order
  • Ready ground beans (for guest room cafetieres or decaf for espresso machines)
  • Customisation of our award winning espresso machines
  • Equipment purchase and lease – grinders, boilers, espresso machines & barista equipment
  • Chocolate, teas and other sundries
  • Compostable cups and packaging
  • Machine maintenance
  • Coffee education courses and barista training
  • Unique blends and white label coffee
  • Point of sale to help you promote award winning coffee
  • Nitro cold brew coffee
  • Retail packs
F. Jones, Medicine, Birmingham

“We have been buying large amounts of coffee for our various venues for over 20 years and Iron & Fire are easily the best company we have dealt with, with a great ethos. We get loads of technical support, equipment and barista training and the coffee is consistently excellent. Highly recommended to any establishments out there looking for a new coffee supplier.”

Jess, Platform Alehouse, Albrighton

“The coffee is going down so well, everybody loves it! They’ve said how smooth it is and the best coffee they’ve ever tasted. Thank you so much!”

F. Gatti, Petroncini UK Distributor

“Definitely one of the most experienced roasters we have had the pleasure to try the Petroncini with. Knowing it now has your stamp of approval will give us even greater confidence for future demonstrations.”

Emmett

“Honestly, the coffee is one of the best on the market. The passion shines through every bean. Think dark chocolate, caramel & strong coffee. Works superb in a moka. Top quality stuff!”

Jamie, Cairns

“I was over in the UK from Cairns, Australia, for 3 weeks and couldn’t cope 3 weeks without my coffee. I found Iron & Fire on Google so called them. They are so accommodating and I had my coffee within 2 days from order which I was very impressed with! Kev knew his stuff and quickly recommended a coffee to fulfil my tastes. The coffee is amazing in both a percolator and espresso machine. I loved it that much I ordered another KG to take back to Cairns and I am currently drinking a beautiful coffee now. The coffee isn’t just great but the staff here are so knowledgeable and efficient. Couldn’t recommend enough. Thanks guys!”

Greg, Ewemove

“At my age I thought I knew what good coffee was but then I happened to meet Joanna and Kevin. We got chatting about their coffee and they gave me some simple tips on how to brew a good cup and so I decided to try a one of their bags – now I can’t get enough of the stuff!!

I am now on a monthly subscription so I get to try interesting varieties every month and honestly… EVERY one has been delicious! Iron & Fire coffee is genuinely lovely stuff – and definitely way better than any high-street brand I’ve come across! Love it!”

Kat, Our Coffee Stop

“Our Coffee Stop is supplied by Iron & Fire’s coffee and we are so pleased we found them! The coffee is consistently delicious, we are currently addicted to Colombian Jazz which we would highly recommend! The perfect way to start the day. Not only are we really pleased with the coffee but we have had an excellent experience working with Iron and Fire, with Barista training and help when we really needed it. If you are a company looking for your new supplier, these are the brand you need! Ethical, delicious and friendly!”

Laura, The Reading Rooms, Pelsall

“Firstly, I would like to say a massive thank you for everything you and Kev have done so far, you’ve been great! Last Friday really opened up my mind and gave me some really good ideas. Kev is clearly very passionate about what he does and that really came across and it was contagious! I feel quite comfortable in moving forward with your company and I know I will be in safe hands so that’s half the battle!”

Littleton Arms, Penkridge

“We would definitely recommend Iron & Fire. Really friendly, reliable service from a company that cares about what they have on offer and how it is being sold. Kev has been on hand with any problems, giving training to the whole team, servicing our machine, and even popping in last minute when we haven’t ordered enough coffee!”

FREE BARISTA TRAINING

Iron & Fire has a dedicated barista training centre based at our roastery in Shrewsbury, Shropshire. We offer a range of coffee courses and all our trade customers can benefit from our free wholesale barista training course.

We can train on site as part of our espresso machine set up service and then on-going at our centre. Send over your staff to improve their barista skills – we will teach them how to make the best coffee – improve your reputation as a business serious about great coffee.

SETTING UP A COFFEE SHOP

We work with a range of businesses from large established hotels, garden centres and cafes, through to small, independent coffee shops. We also work with many start up businesses and are always happy to offer advice and support. We find we get asked the same sort of questions again and again and so we have put together a few considerations into various blogs on this website about the many elements of setting up a cafe.

From our perspective, whether you business is new or established, great coffee always makes good sense. The market has changed and right now, the single most important factor and one that will make the most difference on its own, it’s your coffee offering.