Coventry winning city of Culture for 2021 isn’t a coming-of-age but a recognition of the pride and independence of city once overshadowed by its neighbour, Birmingham. Anybody who knows the city, though, will know its strength and independence. This proud spirit can be seen in the ruins of the Cathedral ravaged by firebombs during WW2 which now stand symbolically for the world to see.
Like much of the West Midlands, Coventry of the last few centuries was an industrial city. As industry waned, its new production-line became an even more important resource: graduates spreading skills and intelligence across the world. Their creativity and vivacity soaks into the bedrock of the city and makes it no surprise that it should be awarded City of Culture status.
If you are looking for a relatively undiscovered city full of spirit and culture and an appreciation of life, Coventry is the city for you. If you are looking for a city made for an appreciation of great coffee and coffee-culture, Coventry is the city for you. If you are looking for somebody to help you carve you place into the Coventry story with your coffee venture, Iron and Fire is the company for you.