Coventry winning city of Culture for 2021 isn’t a coming-of-age but a recognition of the pride and independence of city once overshadowed by its neighbour, Birmingham. Anybody who knows the city, though, will know its strength and independence. This proud spirit can be seen in the ruins of the Cathedral ravaged by firebombs during WW2 which now stand symbolically for the world to see.

Like much of the West Midlands, Coventry of the last few centuries was an industrial city. As industry waned, its new production-line became an even more important resource: graduates spreading skills and intelligence across the world. Their creativity and vivacity soaks into the bedrock of the city and makes it no surprise that it should be awarded City of Culture status.

If you are looking for a relatively undiscovered city full of spirit and culture and an appreciation of life, Coventry is the city for you. If you are looking for a city made for an appreciation of great coffee and coffee-culture, Coventry is the city for you. If you are looking for somebody to help you carve you place into the Coventry story with your coffee venture, Iron and Fire is the company for you.

We offer stock, services & supplies to UK coffee businesses.

Our range of premium quality wholesale coffee beans have proven to go down a storm with customers on both a local scale and nationwide. Our beans can be purchased as whole coffee beans, green coffee beans or freshly packaged to your desired grind.

We also offer a very affordable rental service for high-quality machines that otherwise may be out of your price-range. The great advantage of renting one of these machines is that they can very quickly and easily pay for themselves, allowing any profits they make you to be reinvested into the business.



It can be difficult finding your feet when first opening any business, unfortunately, there is no exception to this rule for coffee businesses, such as cafés, coffee lounges & even small stalls.

Some of the issues faced when starting or running coffee business can include:

  • Large overheads for machinery & equipment.
  • Supplier effectiveness & efficiency issues.
  • Poor quality coffee stock & supplies.
  • Lack of barista knowledge / skills / training.



We’ve seen the UK coffee industry advance dramatically in recent years, but at Iron & Fire, we believe this is just the beginning.

By helping others develop their coffee knowledge and skillset, we hope we can help the industry grow more rapidly and in a smoother and easier way for everyone involved.

Some of the ways in which we help others in the UK coffee business include:

  • Reliable Suppliers.
  • Barista Training – Making a great tasting cup of coffee isn’t black and white.


There’s not a sure-fire answer as to whether or not you should start any business anywhere.

We do know that Coventry is a brilliantly developing hotspot for coffee, and we know the city’s potential is still even huger, it just takes a great barista with some great beans.

If you’re passionate about coffee and feel a coffee business is right for you, then remember, we’re here to help and support our fellow coffee business enthusiasts. If you’re considering running a café, coffee lounge or any other coffee related business, why not have a chat with our coffee experts and see if we can help clear things up for you?

Get in Touch – Iron & Fire Coffee Roastery UK

If you have any questions regarding any of our coffee related products or services, don’t hesitate to get in touch, one of our friendly team will be more than happy to discuss your coffee queries as quickly and effectively as possible.

Whether you wish to discuss machinery, beans, training or anything coffee, you can get in touch via phone call, email, social media, or by popping into our Shrewsbury based coffee roastery. All contact methods can be found alongside our contact form here.




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